Wednesday, 26 December 2007

Media Planning - Welcome

Welcome to Media Planner. This website is all about career advice (how to get media planner jobs), as well as general media planning news and chat.

Media planning has developed greatly in recent years due to changes in consumer behaviour, as well as and above all, developments in new technology (such as the internet, mobiles, digital TV and so on).
In fact media planning is a relatively old fashioned word. Media planners are now often referred to as brand planners, strategists or communications planners. But for the sake of keeping things straightforward, and to avoid confusion, this site prefers to stick the term (in general) Media Planners.

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