In case anyone is interested in doing some formal training in online media planning and buying the following courses organized by e-consultancy might be of some value to you:
Online Media Planning and Buying - London Seminar - September
Online Media Planning and Buying - Manchester Seminar - September
Online Media Planning and Buying - London Seminar - November
Who is the courses aimed at:
The course is described as being an 'intermediate-level course' designed for professionals who want to acquire customers online as well as for building up brand awareness - for people such as account handlers, brand managers, digital marketing managers, and so on.
The course covers topics such as:
understanding the scope and tools of online advertising; how to develop online advertising strategies; analytics and tracking; and more. The course, also, looks at how the internet differs from other marketing channels; audience behaviour; who is spening and on what; and more (for a full list of details, as well as for more information about the course in general please go to: e-consultancy)